What works well in a music video

We have some idea's about what would work well for our music video:

• directly link the video to the lyrics - make sure the story we are telling makes sense and relates to the lyrics in the song.
• Lip synching - good, in time lip synching makes the music video look more effective.
• Edit - if the editing is in time with the music, the music video will look good and professional.
• Effects - using different effects that go well, and match the story and also the lyrics of the song can improve the quality of our music video.